![]() With almost two decades of experience within the industry, Tico has mastered a range of techniques from leading global academies. ![]() “Invictus Barber Shop” became a hot destination where UFC fighters, Bodybuilders, Football and Basketball players came to get the perfect haircut. “My clients were demanding more than just a good haircut, they wanted a place focused on their needs- a man cave offering facial and spa services, a place to have a beer, play pool, get a tattoo… I had a dream but I was broke”, he said.įinally, after almost 15 years, on May 1st 2017, Tico opened his dream shop in Coconut Creek, Florida. In a short time he had a large, loyal clientele, lining up for the perfect haircut. Working seven days a week in a unisex salon, making less than minimum wage he remained persistent and determined to succeed. I saw people broke, losing their business, their homes, their faith…” he remembers. “I arrived in Florida with a backpack, $100 in my pocket at a time when the country was facing a terrible financial crisis. Struggling to build a clientele, making enough money adapting to the new language and culture, Tico decided to move to Florida in 2008. “So, I followed Pito’s advice.” Tico relates. It struck a chord as both of his grandparents were barbers, and his father cut hair on weekends. “He said I had a talent and advised me to rent a chair and take it seriously”. While struggling to get a foothold in the US his barber, Pito, encouraged him to join him. Being an immigrant without an education he had to work minimum wage jobs. ![]() He was just 17 when he left Brazil for Boston, to live with his older brothers, hoping for a better life. He lived in a one bedroom house with no indoor plumbing. Born in a small Brazilian village, Tico is the sixth of seven brothers.
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